Winning against a recession: how to go all-in with D2C

Recession usually hits manufacturers the hardest, and every time it strikes the idea of launching a new D2C distribution channel appears to be a promising solution. However, fear of losing contracts with established retailers poses a significant challenge. Many brands are reluctant to take the risk, as retailers would definitely see the move as competition and retaliate. Grainger Tools faced exactly the same challenge in 2007. They made a leap, however, and by 2011 were named among the top-10 DIY retailers in the USA. Download the this ebook to learn how they managed to succeed.